Cesar Millan: How to Pick the Best Shelter Pet for You | Zappos.com

WINNER- SHORTY SOCIAL GOOD AWARDS 2016

A total of 11,023 pets were adopted over the length of the campaign (surpassing our goal of 9,000) with over 225M total impressions across multiple social platforms including Instagram, YouTube, Twitter and Facebook. In addition to pets adopted and hundreds of social impressions achieved, the campaign received over 50 pieces of unique media coverage further spreading the word of the campaign.